Tarerque Branding – Crafted by the Elements

Tarerque is more than a wine. It’s a tribute to the four elements that shape our world: water, air, fire, and earth. We didn’t just create a brand; we crafted an experience. From the name itself — Tarerque, derived from the Armenian word "Տարերք" meaning elements — to the hand-drawn illustrations and minimalist design, everything was built to reflect nature’s raw power. This is a wine that’s not just made; it’s formed by the forces that govern our world. Every bottle tells a story of balance, authenticity, and strength, without saying a word.

What we did

Brand Strategy & Positioning: Developed a brand that speaks to nature’s forces and the authenticity behind every bottle of wine. Name Creation: The name Tarerque was carefully crafted to embody the core elements — water, air, fire, and earth — that shape the wine. Monogram & Logo Design: Crafted a minimalist, elemental logo that conveys strength and simplicity, mirroring the brand's essence. Character Design & Illustrations: Created hand-drawn illustrations representing each element — raw, imperfect, real — to evoke nature’s unrefined beauty. Visual Identity: Chose earthy colors, natural textures, and a modern yet grounded typography style, reflecting both the tradition and contemporary nature of Tarerque. Brand Voice: Developed a confident, grounded tone that speaks to those who appreciate authenticity and deep connection to the earth.

Our Solutions

  • Digital Marketing Campaigns
  • Brand Identity Design
  • Logo Design
  • Visual Storytelling
  • Brand Style Guide Creation
  • Packaging Design
  • Illustration and Iconography

And here is the result

Tarerque’s branding is a reflection of its soul: elemental, powerful, and real. The visual identity feels both rooted in tradition and modern in execution. The hand-drawn illustrations and minimalist design create a bold yet elegant presence that’s unmistakable on any shelf. The brand now speaks directly to a discerning audience who value authenticity and the forces of nature in every sip. Every bottle stands as a symbol of the delicate balance of the four elements, captured and preserved in wine.

Brand in Action

The Tarerque project was born out of a deep respect for nature’s raw power. We didn’t just want to create another wine brand — we wanted to build a universe around it. From sketching each element by hand to refining every detail of the brand identity, we made sure the final result was a true representation of nature’s forces. No shortcuts. No compromises. Just elemental, handcrafted design that stands the test of time.