Apparel and more
A curated vintage brand offering one-of-a-kind clothing and items, thoughtfully selected and prepared before being sold. The name "Paharan" (meaning "wardrobe" in Armenian) reflects the brand's concept - a closet full of rare finds waiting to be discovered.
What we did
Paharan is bold, expressive, and unapologetically unique - just like its target audience.
The brand speaks to vintage lovers who don't need trends explained to them;they feel the value of timeless style. The tone is confident, stylish, and effortlessly cool.
Color choices are vibrant and unconventional, matching the creative, standout spirit of the people it's made for.
Our Solutions
- Brand Identity Design
- Logo Design
- Brand Style Guide Creation
- Packaging Design
- Illustration and Iconography
And here is the result
The result is a brand that feels as authentic as the pieces it offers. From the bold visuals to the carefully crafted voice, Paharan stands out in a crowded market of lookalike vintage shops. It captures the essence of individuality and nostalgia, creating an emotional connection with its audience. The brand identity is not only visually memorable but also strategically aligned with the values and lifestyle of vintage lovers.
Brand in Action
Paharan was created to celebrate the beauty of vintage. Each piece is handpicked and refined, offering customers not just a product, but a story and a feeling. The idea is simple: open the wardrobe, and step into something special. The name reflects this personal, magical experience - a peek inside a collection built with care, nostalgia, and taste.
