March and Mallow

March & Mallow is a tea brand created to bring the timeless elegance of English tea culture into modern homes. We combined heritage inspiration with a contemporary aesthetic to develop a brand that feels both classic and fresh — appealing to a new generation of tea drinkers who value quality, experience, and design.

What we did

Research & Concept Development
Studied the history of English tea rooms, premium tea packaging, and botanical illustration styles to identify a unique design territory.

Naming & Verbal Identity
Created a name with dual meaning and strong recall value, aligning with the brand’s positioning as refined yet accessible.

Visual Identity & Design System
Developed a consistent, flexible brand world adaptable to various formats — from small tins to large retail displays.

Final Touches
Applied the visual system to packaging, POS materials, and brand guidelines, ensuring every touchpoint delivers the same experience.

Our Solutions

  • Brand Identity Design
  • Logo Design
  • Visual Storytelling
  • Brand Style Guide Creation
  • Packaging Design
  • Illustration and Iconography

And here is the result

The final identity feels like a bridge between centuries — steeped in tradition but designed for today’s shelves and social feeds. March & Mallow now stands out in a competitive tea market with a design language that is instantly recognizable, premium, and emotionally engaging.

Brand in Action

March & Mallow’s visual world comes to life across:

  • Retail packaging

  • Café and hospitality placements

  • Digital and social channels

  • Branded merchandise and gift sets

The result is a brand experience that makes tea not just a beverage, but a daily ritual worth savoring.