Digital Marketing for RISE UP Tsaghkadzor 2026
RISE UP Tsaghkadzor 2026 was a two-day festival bringing together music, entertainment, culture, and a vibrant summer audience in Tsaghkadzor.
The goal was to build awareness, reach new audiences, generate excitement around the festival, and turn digital engagement into real-world attendance.
Monogram developed and managed a multi-channel digital campaign combining Instagram, Meta Ads, YouTube, and Influencer Marketing.
What we did
For RISE UP Tsaghkadzor 2026, we developed an integrated digital marketing strategy designed to build anticipation, expand the festival’s reach, and maintain strong audience engagement throughout the event. Our approach combined social media management and content strategy with paid campaigns across Meta and YouTube, supported by influencer marketing and continuous audience targeting and optimization.
During the festival, we focused on real-time content amplification, turning the atmosphere, performances, and audience experience into digital content that extended the reach of the event beyond the physical venue.
Our Solutions
- Social Media Marketing
- Targeted Advertising
- Content Creation
- Digital Marketing Campaigns
- Content Marketing
And here is the result
15,000+
festival visitors over two days
2.14M+
content views
362K+
accounts reached
1,218
new followers
+740%
follower growth
39K+
interactions
89% of total views came from non-followers, demonstrating strong audience expansion beyond the existing community.
Brand in Action
Reels were the strongest-performing format, generating 942K views, followed by Stories with 466K and Posts with 261K.
The top-performing Reel reached 389K views.
The campaign connected digital visibility with real-world attendance, helping RISE UP reach new audiences and generate strong momentum around the festival.
15,000+ visitors. 2.14M+ views. One connected digital campaign.
