Turning Cravings Into Clouds

Cloud Cookie is more than just a treat — it’s a soft escape from the everyday. Light, playful, and emotionally uplifting, it was created to feel like a hug in dessert form. Every bite, color, and curve is meant to spark joy, soothe the spirit, and lift the mood.

The brand speaks to a new kind of indulgence — one that feels dreamy, gentle, and emotionally comforting. The kind of cookie that makes you feel like you’re floating.

It all started with a question: What if a cookie could feel like a cloud?
Soft, calm, a little silly — and completely satisfying.

We imagined a brand that doesn’t shout, but gently invites you in. The goal was to create an edible world of comfort, mood-lifting visuals, and a voice that feels like a kind friend.

Inspired by fluff, floatiness, and imagination, we built an identity system that makes you smile before the first bite.

What we did

We built the brand from the ground up, starting with a name that melts in your mouth: Cloud Cookie. From there, we crafted a full visual and emotional universe:
Naming & brand narrative 
Logo design — a custom cloud-shaped cookie with a bite
Visual identity — color, type, and soft-focused design system 
Patterns, icons, and brand illustrations 
Packaging — three unique box styles: pastel, playful, and illustrated
Tone of voice and emotional positioning
From illustrations to textures, everything was designed to look like it feels — soft, dreamy, and light. We leaned into whimsical curves, pastel tones, and hand-drawn elements that feel warm and imperfect in the best way. The logo features a bitten cloud-cookie — an irresistible symbol of indulgence and joy. Typography is round and airy, while packaging invites play through color, composition, and brand storytelling.

Our Solutions

  • Brand Identity Design
  • Logo Design
  • Visual Storytelling
  • Brand Style Guide Creation
  • Packaging Design
  • Illustration and Iconography

And here is the result

Cloud Cookie became more than a concept — it became proof of how strategy, story, and softness can shape a memorable brand. 🔹 A fully realized brand world — from naming and tone to packaging and patterns 🔹 A standout portfolio piece that resonates emotionally and visually 🔹 Demonstrates our ability to build brand systems from scratch — playful, cohesive, and market-ready 🔹 Used as a showcase in creative pitches, moodboards, and internal creative benchmarks Though conceptual, Cloud Cookie shows how we turn feeling into form — and an idea into something you can almost taste.

Brand in Action

Whether it’s on shelves, social, or in-hand, Cloud Cookie delivers on its promise. The packaging sparks curiosity. The visual identity brings smiles. And the overall feel? Like a sugar-kissed daydream you can hold. This is branding that isn’t just seen — it’s felt.