Byuregh Sport Complex's Digital Marketing
Byuregh Sport Complex is set to become one of Yerevan’s most advanced and premium fitness destinations. Built with innovation and performance in mind, the complex offers state-of-the-art design, high-end training zones, and a forward-thinking approach to health and wellness. Currently in the pre-opening phase, Byuregh is already attracting attention as a bold new standard for modern fitness in Armenia.
What we did
Our role was to prepare the ground for a powerful launch. We crafted a pre-sale marketing strategy focused on exclusivity, anticipation, and brand positioning.
Using Meta ads as the primary channel, we developed content that showcased the sophistication, scale, and vision of Byuregh, appealing to a target audience that values quality, innovation, and results.
From naming and identity to campaign execution, every step was aligned to communicate: this isn’t just another gym—it’s the future of fitness.
Our Solutions
- Social Media Marketing
- Targeted Advertising
- Content Creation
- Digital Marketing Campaigns
- Video Production
- Professional Photography
- Social Media Marketing
- Content Marketing
And here is the result
Strong brand awareness established pre-launch with no influencer support
Over 2,000 high-intent leads generated via Meta campaigns in the first phase
Reached premium audience segments with 3.2x ROAS (Return on Ad Spend)
Successful positioning as Yerevan’s first high-end fitness complex in early messaging
Brand in Action
Before doors opened, we made Byuregh Sport Complex feel real. We produced bold pre-opening content—including concept visuals, renders and community-focused messaging—that reflected the future experience of training at Byuregh.
All creative was tailored for social media performance, balancing clean aesthetics with energy and clarity, helping the brand earn credibility and excitement before its physical space was even ready.
