Apple - Official Representation in Armenia
When a global brand meets a local question, clarity becomes strategy.
Our collaboration with Apple focused on one key challenge: many people in Armenia were unsure whether Apple was officially represented in the country.
We turned that uncertainty into a clear, confident, and culturally relevant message — transforming a simple idea into a full-scale digital campaign.
What we did
We built the campaign from insight to execution, ensuring every element reinforced trust and authenticity.
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Defined the core problem: lack of clarity around Apple’s official presence
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Developed a strong local message — “Բարև, Հայաստան” — as the campaign’s emotional and cultural anchor
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Created locally shot visuals aligned with Apple’s global visual language
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Designed an Apple-style guide that clearly showed where to find official resellers in Armenia
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Structured the content as a carousel to turn strategy into a visual story
Every detail was intentional — from tone and design to sequencing and storytelling.
Our Solutions
- Social Media Marketing
- Targeted Advertising
- Content Creation
- Digital Marketing Campaigns
- Video Production
- Professional Photography
- Brand Identity Design
- Visual Storytelling
- Brand Style Guide Creation
- Illustration and Iconography
And here is the result
The campaign delivered strong organic performance and audience engagement:
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715,000 video views
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450 shares, amplifying reach through peer-to-peer trust
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200 new followers, driven by credibility and relevance
Beyond numbers, the campaign achieved its main goal:
clear confirmation that Apple is officially present in Armenia — and where to find it.
Brand in Action
Offically in Armenia campaign was built at the intersection of strategy, culture, and design discipline.
We didn’t just communicate information — we shaped perception.
By combining local insight with global brand standards, the idea evolved naturally into a cohesive campaign where strategy became story, and story became impact.
