Apple Christmas Campaign

For this Christmas campaign, we approached Apple with the same principle that defines the brand itself: clarity over excess.
We moved away from traditional red Christmas visuals and chose minimalism — keeping the focus where it belongs: on the product and the meaning of the gift.
The objective was clear from the start: position Apple products as thoughtful Christmas and New Year gifts, not seasonal noise.
 

What we did

We treated Christmas not as a theme, but as a context.

  • Defined the objective: position Apple products as thoughtful Christmas and New Year gifts

  • Developed the campaign concept and tagline — «Սպասված նվերներ»

  • Built a moodboard inspired by luxury minimalism, winter textures, snow, and subtle holiday mystery

  • Planned every production detail in advance — team selection, locations, lighting, framing

  • Executed clean, controlled visuals aligned with Apple’s global visual standards

Nothing was added without purpose. Nothing distracted from the product.

Our Solutions

  • Social Media Marketing
  • Targeted Advertising
  • Content Creation
  • Digital Marketing Campaigns
  • Video Production
  • Professional Photography
  • Brand Identity Design
  • Visual Storytelling
  • Brand Style Guide Creation
  • Illustration and Iconography

And here is the result

The campaign delivered a consistent, social-first presence that stood out through simplicity.

  • A cohesive seasonal narrative across platforms

  • Strong visual recognition without relying on traditional Christmas clichés

  • Clear positioning of Apple products as meaningful, premium gifts

The result wasn’t louder content — it was clearer communication.

Brand in Action

At Monogram, seasonality never overrides strategy.
It sharpens it.

This campaign was built through intentional planning and disciplined execution — where strategy led production, and production served clarity.

Strategy first. Production with intention.
That’s how seasonal campaigns should work.