Valentine campaign

For Apple’s Valentine campaign in Armenia, we set out to create a concept that felt both fresh and emotionally resonant. Moving beyond the typical visual cliches of Valentine’s Day, our goal was to capture the essence of love in modern life — digital, elevated, and ever-present. Under the theme “Love is in the air. Love is on your phone. Love is everywhere,” we crafted a campaign that felt human, warm, and perfectly in tune with Apple’s minimalist elegance.

What we did

Concept Development
We developed a unique, locally relevant Valentine’s Day concept that merged emotion and technology while avoiding overused Valentine tropes.
Content Production
Produced visually distinct, story-driven creative content that communicated love in unexpected ways — from subtle human interactions to poetic digital moments.
Copywriting & Messaging
Crafted emotional yet minimalistic copy that reflected Apple’s tone and translated the campaign’s theme into Armenian with clarity and style.
Targeted Ads
Launched targeted ads to promote the Valentine campaign with optimized visuals and messaging across Meta, Google, and DV360.

Our Solutions

  • Social Media Marketing
  • Targeted Advertising
  • Content Creation
  • Digital Marketing Campaigns
  • Video Production
  • Professional Photography
  • Social Media Marketing
  • Content Marketing

And here is the result

The campaign received strong engagement from local audiences. The minimalist and creative concept sparked conversation and shares across platforms. We observed a notable increase in click-through rates, reflecting stronger emotional connection and curiosity toward the campaign narrative. Partner store visits also increased during the promotional period.

Brand in Action

To bring this Valentine campaign to life, we coordinated a creative photoshoot that reflected a more poetic take on love — less staged, more real. With subtle visual storytelling and atmospheric tones, we captured quiet moments of connection and reflection. Every visual choice was made to emphasize the message: that love, like technology, is everywhere — in the air, on your phone, and always within reach.