ALDER Dry Gin Branding

A gin identity rooted in nature and character.
 
Inspired by the Alder tree, the brand draws its direction from nature: organic movement, flowing forms, and quiet strength. The identity was designed to feel expressive yet refined, combining handcrafted details with a clean visual system.
 
Blue, red, black, and white remain at the core of the identity, while individual color accents are carefully adapted to reflect the character and flavor profile of each gin, creating distinction without losing consistency.
 
A brand identity grounded in nature, storytelling, and contemporary craftsmanship.

What we did

We developed the visual identity for ALDER from the logo and color system to the illustrated characters, packaging, and brand applications.
 
The Alder tree became the starting point for the visual direction. Its natural curves and flowing forms were translated into a graphic system built around expressive illustrations, bold color combinations, and simple, recognizable shapes.
 
We also created individual visual directions for the different gin variations, allowing each one to have its own character while remaining part of the same brand family.

Our Solutions

  • Brand Identity Design
  • Logo Design
  • Visual Storytelling
  • Brand Style Guide Creation
  • Packaging Design
  • Illustration and Iconography

And here is the result

A complete identity with a strong visual character and a flexible system that works across the ALDER range.
 
The combination of organic lines, distinctive illustrations, and a clean logo gives the brand a recognizable presence while keeping the overall look contemporary and refined.

Brand in Action

The ALDER identity was extended beyond the bottle into packaging, bar materials, posters, coasters, printed pieces, and other branded applications.

The illustrated characters and graphic elements make it possible to build different compositions while keeping the same visual language throughout the brand. Each application carries the same balance of organic forms, expressive details, and refined styling, allowing the identity to feel consistent across different formats and touchpoints.

Together, these elements create a cohesive brand presence that brings the ALDER character into the wider drinking experience.